Golden State Opportunity (GSO) is a nonprofit dedicated to ending poverty by providing all Californians with the tools to build financial well-being and thrive.
Golden State Opportunity (GSO) is led by doers who educate, engage, and empower working families. Our groundbreaking, culturally relevant work in thirteen languages reaches millions of low-income Californians and connects them with the financial resources they need to survive and then thrive.
GSO leads comprehensive statewide campaigns to help families access public benefits, receive tailored financial coaching, achieve financial stability and plan for the future through programs that uplift low-income Californians. What works in Oakland doesn’t always work in Salinas. That’s why GSO has partnerships with 40+ community-based organizations across the state led by trusted community messengers.
Grassroots advocacy is in our DNA. Our community of working families is leading the charge for public policies that meaningfully reduce–rather than exacerbate–poverty in California. Government should make things easier for people when they’re struggling, but too often bureaucracy gets in the way. GSO won’t stop pushing for systemic change until everyone can easily access the resources they need to meet their basic needs and transform their lives with financial stability.
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